Oreck Company Info
The choice of “Healthier, Easier, Smarter” as the Oreck company motto is just one of things that point towards the fact that Oreck brand-originator David Oreck appeals to the consumer’s sense of self-entitlement when trying to market his products.
The company that is now known as The Oreck Corporation opened its doors during 1963 when David Oreck – with the help of his family – began to bring to life his vision for the manufacture and sale of premium vacuum cleaners, air purifiers and related household implements. At the time of writing, The Oreck Corporation had been in business for almost 50 years, and, apart from its manufacturing plant, which is situated in Cookeville, TN, and its country-wide franchised offices, it also boasts premises in Canada and England, where it does business as Oreck Canada and Oreck Holdings LLC respectively.
Oreck air purifiers, vacuum cleaners and furnaces are available throughout North America, Canada, the United Kingdom and Europe, and the company’s clients – which primarily consist of international hotel franchises – can buy them either in stores or online. Oreck supplements the sales of their main lines, which they market as their “floor care products” and their “air care products”, with that of related items, including their “home goods” like their location-specific refrigerator air purifier as well as their cleaning products, which have been developed to sanitize, among other locations, the kitchen and bathroom, pet places, hard floors and upholstery.
Oreck also offers consumers a full range of supplies and accessories, including the air filters, scent cartridges, odor absorbers and mounting kits that are specific to their air purifiers. Oreck does not market their air purifiers under any brand name other than their own as, no doubt, they wish to foster international recognition of their distinctively named Oreck brand.
Consumer Reaction to Oreck Air Purifiers
A study of public opinion regarding the Oreck brand of air purifiers may, however, reveal that The Oreck Corporation’s air purifier lines are, perhaps, not as competitive in today’s market as Oreck management may wish. On the one hand, Oreck infomercials are well known for inducing consumers to order their products – which all boast numerous extremely positive buyer testimonials – but, on the other hand, these same consumers have a tendency to later report that the Oreck air purifiers sometimes need frequent cleaning and, perhaps, do not completely purify the air.
Apart from the compact refrigerator air purifier, Oreck offers its customers three different air purifier models: the ProShield purifier, the ProShield Plus purifier and the Tower purifier.
Oreck Air Purifier Technology
The Oreck Corporation’s website is, unfortunately, not extremely forthcoming about the technical specifications of their air purifiers. Oreck does, however, claim that its patented Truman Cell (TM) filter technology is superior to HEPA-certified filters as the Truman Cell allegedly “never needs to be replaced”.
Oreck Air Purifier Models
The Oreck air purifiers customers can presently choose from comprise:
- ProShield: this boasts Truman Cell technology, which electronically charges harmful air particles preparatory to their being “pulled out of the air”;
- ProShield Plus: this features both the Truman Cell filter and the Helios Shield permanent odor absorber;
- Tower: Truman Cell technology is, again, this unit’s main claim to fame.
It should be noted that Oreck’s website describes all units in somewhat general terms – like being “energy efficient” and utilizing “Quiet Silence Technology” – but that these terms are, on the whole, not elaborated on.