Rexair Company Info
Rexair LLC was founded in 1932 in Troy, Michigan, where it maintains headquarters to this day. Rexair has consistently sold just one product line through the years, the Rainbow Cleaning system. This series of home cleaning appliances uses the power of water sometimes combined with a HEPA filtration system for deep cleaning interior surfaces and improvement of indoor air quality. In 1959, the company developed a direct marketing strategy using independently distributors whose sales methods were focused on door-to-door tactics and home demonstrations.
Sales and Testing For the Rainbow System
Known as “The Rainbow Opportunity,” the Rexair company continues to use the direct-sale method of advertising and distribution for their Rainbow vacuum cleaners and recently introduced a line of Rainbow RainMate room air fresheners. Rexair is a member of the Direct Selling Association (DSA) and adheres to their policies of conduct and advertising.
Rexair’s Rainbow Cleaning System appliances have been tested by independent laboratories and received the Association of Home Appliance Manufacturers (AHAM) seal of approval and the Carpet Industry Standard (CRI) certification for removing three elements that affect carpets – soil removal, containment of dust particles and overall carpet appearance.
Trademarks and Brands
Rexair has registered trademarks for Rainbow, eSeries, e2, AquaMate, Hurricane and Rainbow Mate. They also sell cleaning products, fragrances and deodorizers that are designed to work specifically with their machines.
The Rainbow eSeries Vacuum combines a water bath filtration and HEPA Neutralizer filtration using a brushless process to trap dirt, dust, pollen and allergens, both from surfaces and from the air. The unit contains a water reservoir that can be emptied out, eliminating the need for vacuum cleaner bags.
Where To Find the Rainbow Products
Rexair products are not offered in any retail stores, only through direct marketing demonstrations and online independent dealerships. Some independent distributors have established their own local showrooms and repair shops to service the units they sell and have online marketplaces for supplies and replacement parts. The retail price of a Rainbow RainMate air purification system varies since they are priced according to whether or not they come with extra scent packages. Since there are no filters to replace, the only ongoing expense is the fragrance additions.
You have to contact the company directly for information about prices and distributors in your area either through their website at http://www.rainbowsystem.com/rainbowsystem/locator or you can call (248) 643-7222 during regular business hours (EST).